استخدام Senior Creative Copywriterدیجی شهر
درباره موقعیت شغلی
درباره شرکت
موقعیت مکانی
نوع همکاری
خدمت سربازیAbout the Role
DG Shahr’s Marketing team is looking for a Senior Creative Copywriter to bring stronger creative thinking and sharper writing into campaigns and customer-facing communications. This role is focused on turning business and campaign briefs into memorable ideas, headlines, taglines, slogans, hooks, scripts, and channel-ready copy that can improve attention, engagement, and conversion.
Key Responsibilities
Campaign Creative & Copywriting
- Develop Big Ideas, verbal concepts, campaign lines, slogans, headlines, taglines, hooks, CTAs, and supporting copy for integrated campaigns.
- Turn campaign briefs, offers, and propositions into clear, distinctive, and persuasive messages rather than purely informational copy.
- Create multiple messaging routes and copy variations for different audiences, offers, funnel stages, and channels.
- Write copy for OOH/DOOH, digital ads, landing pages, CRM/SMS, social, video scripts, B2B materials, product or feature communications, and other marketing touchpoints.
- Support naming, promotional mechanics, campaign themes, and offer framing when strong verbal thinking is required.
- Rewrite and simplify complex product, credit, or financial propositions into customer-friendly and compelling language.
Creative Concept Development
- Participate early in campaign ideation, not only after the visual concept or media plan is defined.
- Work closely with the Art Director to develop integrated verbal and visual concepts for major campaigns.
- Bring references, cultural insights, wordplay, storytelling, hooks, and fresh creative angles into campaign development.
- Challenge weak or generic copy and propose stronger creative alternatives that remain on-brief and commercially relevant.
- Build reusable messaging territories and copy frameworks for recurring campaign, product, or promotional themes.
Channel Adaptation & Copy Testing
- Adapt the core campaign idea into channel-specific copy without losing the central message or creative quality.
- Develop copy variants for A/B testing, performance creative, landing pages, CRM, and audience-specific communication.
- Work with Performance and Campaign teams to learn from CTR, CVR, engagement, response, and conversion data and improve future copy.
- Work with Retention to tailor copy to lifecycle stage and segment while Retention remains the owner of journey, trigger, timing, and audience logic.
Social & Content Creative Support
- Support Social and Content teams with creative campaign copy, hooks, formats, and verbal ideas when needed.
- Help elevate social storytelling and campaign-related content beyond purely informational or news-style writing.
- Contribute copy and creative ideas for special social formats, launches, activations, and campaign moments.
- This role does not own the social calendar, content strategy, publishing, community management, or overall communication plan. These remain under MarCom and the relevant channel owners.
Brand Voice & Cross-functional Collaboration
- Write within DG Shahr’s Tone of Voice and apply the verbal direction defined by MarCom across customer-facing copy.
- Help MarCom identify practical improvements to verbal guidelines based on real campaign and channel use, without owning Brand Voice strategy.
- Work closely with Campaign & Growth on campaign objectives and messaging needs, and with the Art Director on verbal and visual concept integration.
- Collaborate with Retention, Performance, Social, Product Marketing, Product, and Business teams when copy is needed for their customer-facing initiatives.
- Ensure claims, offers, terminology, and customer promises are clear, consistent, and aligned with the approved brief.
AI-assisted Creative Writing
- Use AI tools for ideation, research, copy exploration, variation, and production speed while maintaining original thinking and human judgment.
- Use AI to explore more creative routes and message variations, not as a substitute for strong writing, editing, and creative decision-making.
- Develop practical AI-assisted workflows for recurring copy tasks where they can improve speed without reducing quality or brand consistency.
Requirements
- 4+ years of experience in Copywriting, Creative Copywriting, Advertising, Content Writing, or a related creative role.
- Strong portfolio demonstrating campaign ideas, headlines, slogans, taglines, scripts, advertising copy, and multi-channel creative work.
- Excellent Persian writing skills with strong command of tone, rhythm, clarity, word choice, editing, and verbal creativity.
- Ability to turn a business or campaign brief into a creative verbal concept rather than only executing requested text.
- Experience writing for multiple formats such as digital ads, social, landing pages, CRM/SMS, video, OOH, and branded content.
- Strong understanding of marketing objectives, customer journeys, and the role of copy across Awareness, Acquisition, Activation, and Conversion.
- Ability to work closely with Art Directors, Designers, Campaign, MarCom, Social, Performance, and CRM teams.
- Strong editing and proofreading skills with high attention to detail.
- Ability to manage multiple briefs and deadlines in a fast-paced marketing environment.
- Working English proficiency for research, references, tools, and adapting international creative inspiration.
Nice to Have
- Experience in Fintech, Lendtech, E-commerce, Technology, or high-growth consumer brands.
- Experience in an advertising or creative agency and exposure to integrated campaign development.
- Experience with performance-oriented copy testing and using campaign data to improve messaging.
- Experience writing for financial, credit, installment, or other products that require simplifying complex propositions.
- Practical experience using AI tools for ideation, research, variation, and creative writing workflows.
