Responsibilities:
- Develop and execute Trade Marketing strategies aligned with business objectives.
- Lead channel strategies across Modern Trade, Traditional Trade, Key Accounts and E-commerce.
- Design and manage trade promotions, merchandising and in-store execution.
- Collaborate with Sales, Marketing, Supply Chain and Finance to drive commercial performance.
- Analyze market trends, sales performance and promotion ROI to optimize business results.
- Lead and develop the Trade Marketing team.
Requirements:
- Bachelor's degree in Marketing, Business Administration or related fields (MBA is a plus).
- Minimum 15 years of experience in Trade Marketing, Sales or Commercial roles.
- At least 10 years of leadership experience.
- Proven experience in Home Appliances Manufacturing or FMCG companies is mandatory.
- Strong knowledge of Trade Marketing, Category Management, Channel Management, Commercial Planning and Trade Promotions.
- Excellent analytical, leadership and communication skills.